Our Story


Eva + Archie was created by two friends with a good mix of practical and creative talent who are passionate about beautiful soft merino fabrics and simple design.

As mothers we understand the importance of warmth, convenience, and practicality for new mothers and their babies. These little garments can become the mainstay and must haves for your Newborn. Luxuriously soft and warm merino, with easy to put on layers and simple to launder.

Eva + Archie have a range of hats, wraps, sleep bags, tees, pants, onesies, and cardigans in gorgeous 100% merino in lovely muted colours. Eva and Archie is about families caring for our precious children and our aim is to help give babies the best start in life.

All our designs are created right here in Aotearoa and we source our Merino from New Zealand and Australia.

We make locally for our people and our desire is to create a clothing range that nurtures healthy babies and supports their families and communities. We are working to actively engage and develop relationships with New Zealand Midwives. 

We like to think Eva + Archie to be an inclusive place where mothers, fathers, families, and midwives can find support, encouragement and products to keep their babies toasty warm and content.

Archie the Westie dog and Maeve the Merino lamb were lovingly created as mascots for our brand Eva + Archie by Sue, as one offs. Archie was getting run off his paws out there as our only ambassador fronting up to all the market stalls and events. People fell in love with him and wanted to take him home. It was decided he should have a friend to help out, so Maeve the lamb joined him. Archie and Maeve are hand Amigurumi crocheted with 100% cotton yarn and have all new polyester filling. Their facial features are created using NZ merino wool. These limited edition pups and lambs are all unique with their own personalities, and have been created for you by popular demand. 

Eva + Archie is made by mothers, endorsed by midwives, and cherished by grandmothers.

Our motto is Design Local, Source Local, Support Local. We are family-owned New Zealand business who aim to give babies the best start in life. We have created a pack of Essential clothing to keep newborns warm and healthy when they are at their most vulnerable.